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ARE YOU GETTING THE MOST OUT OF YOUR ADVERTISING DOLLAR?

If you do not have a well-designed website, you are not!

The internet has become the most important advertising medium existing today. It is especially important for the equine industry. Today’s equine industry shopper goes first to the internet when looking to buy a horse, choose a breeding stallion, find a trainer or boarding stable and to purchase tack and supplies.

An equine business without a web presence will find it more and more difficult to compete with those that do. Luckily, a website is also your best advertising value. Consider the more traditional forms of advertising on which you may be spending your marketing dollar already:

PRINT MEDIA – The newspaper classified ad sells by the word. A very basic ad that says nothing more than “For sale.
9 yr old QH gelding. $5000. 281-555-1234.” costs an average of $72 in a large city newspaper or major magazine. The ad provides almost no information and its life expectancy is exactly one day before it lines the bottom of someone’s bird cage or recycling bin. Run that ad once a week and you have spent $312 per month or $3744 per year.

 

Print Media  (per month 2009) 

Color Full Page

Color Half Page


MAGAZINE ADS - Magazines have always been the main spring of advertising for the equine industry. The table at left reflects the 2009 rates per insertion for a full page and a half page color ad in the most popular of the equine magazines in the sport horse world. The life of these ads is one month, but the reality is that the ad may be seen one time – on the day the subscriber reads the magazine and then discards it.

Chronicle of the Horse

$2271

$1068

Hunter & Sport Horse

2035

1525

Warmbloods Today

450

270

USDF Connection

1825

1187

USDF Regional Omnibus (average)

350 (B&W only)

155 (B&W only)

Hanoverian Society Magazine

475

125 (B&W only)

Holsteiner Registry Magazine

600

175 (B&W  only)

American Warmblood Society Magazine

500

 

Dressage Today

3290

2145

Practical Horseman

7015

4560

        Average cost

$1881

$1245

 


INTERNET ADS – Some realize they can place online ads on others’ equine web sites, the most notable of which are the online horse sales sites such as Dreamhorse.com, Agdirect.com and Warmbloods-for-sale.com. These sites are limited to the sale of individual horses and prices per horse range from $10 for a simple text ad to $50 for an ad with photos. Other web sites will publish banner ads for equine businesses. These websites are generally the online bulletin boards and the online versions of the equine magazines. The table at right lists the 2009 rates for some of the most popular of these banner ad sites:

Web Media 2009

Premium Ad

Lesser Ad

Chronicle of the Horse Website

$1000 (per month - 170 x 80 pixels banner)

$400 (annual - online stallion directory only)

Hunter & Sport Horse Online Magazine

$500 (60 days – 125 x 400 pixels on Home page)

$400 (60 days – 125 x 400 pixels on Horse for Sale page)

Ultimate Dressage Bulletin Board

$100 (per month – 140 x 180 pixels on random pages

of the site)

 

American Hanoverian Society

$160 (180 x 300 pixels banner)

$140 (180 x 150 pixels rectangle)

American Warmblood Society

$225 (annual – link to full page ad in magazine)

$150 (one line with link to your website)


WEBSITE – By comparison, having your own website guarantees that your business has a presence 24 hours a day 7 days a week. Your website can be as simple or as complex as you would like, covering many subjects. The average equine breeder’s site would likely include entire pages such as:

• Initial home page with basic information and links to all other pages;
• An “about us” page to give the visitor an in depth view of your business;
• A Stallion page with a listing of each stallion you stand;
• A separate detailed page for each stallion containing information, photos and video clips. This page might also link out to a full pedigree, stallion breeding contract and pages dedicated to the stallion’s offspring;
• A mare’s page to show off your good broodmares;
• A foals page for each year so that the visitor can see the lovely foals you have produced;
• A sales page listing each horse being offered for sale;
• A separate detailed page for each sales horse with detailed information, photos and video clips;
• A “News” page to announce the latest events, wins and accomplishments of your farm and its horses;
• A contact page to list every way in which an interested visitor can reach you for more information.

Internet search engines will bring up a well-designed website when someone performs a search using keywords that are relevant to your business.

Think a good quality website is too expensive? Think again.
Mane Events Productions can give you a well-designed, easily navigated website with graphics, photos, videos and downloadable forms for as little as $500 for design. That’s about a third the cost of one half page magazine ad running for just one month! Then you pay as little as $250 per year for hosting and maintenance with monthly updates. So, after design, you have an entire website up 24/7 for less than 1/6 the cost of one half page magazine ad inserted in one issue!

PROFESSIONAL DESIGN IS THE KEY TO A GOOD WEBSITE –

Yes, there are out there some “free” web hosting sites that allow you to use one of their templates and create your own site for free. These are a big mistake. Why?

Your website reflects powerfully on your business (for good or bad). A poorly designed site or one hosted on a “free” server will give a very poor impression of your business. Poor design makes the business look sloppy and ill run. These do-it-yourself sites are often filled with broken links and text that overruns the graphics on the page. Pop up ads from the “free” site will make the business look cheap or scammy. And “free” sites generally are ignored in the search engines, so your site will likely be invisible to anyone searching for your product using those search engines.

A good, well-designed site will be pleasing to the eye, easy to navigate, grammatically correct, always up to date and will be easy to find using the search engines. A professional web designer will also make certain that your site is listed in all the major search engines and that links to your site are strategically placed in other websites on the internet.

BOTTOM LINE:

To compete in today’s market, you MUST have a website. A website is your best advertising and marketing value. You don’t have to spend a fortune to have one, but your website MUST be well-designed in order to make certain that your business leaves a good impression with your potential customers.

Special Offer!
Order your copy of Mane Events' video of the
100 Day Warmblood Stallion Testings
Now only $30 each!

2007 Testing           You are there! This double DVD set contains the entire final three days of the 2007 100 day stallion testing. Be one of the first to see the hot new stallions approved in 2007 by the warmblood registries in the United States. Footage includes EVERY stallion in EVERY phase of the testing, including free jumping, dressage, show jumping and cross country. Be one of the first to see the hot new stallions approved in 2007 by the warmblood registries in the United States. Watch as these twenty-one stallions are ridden and scored by dressage guest riders Jessica Jo Tate, Fred Weber and Veronica Stock and show jumping guest riders Rudy Leone and Mike Patrik Leichle. Feel the thrills as the stallions perform in free-jumping and on the cross country course.

Stallions in the testing were Amadeus, Bravo, Confetti, Fielding, Furst Impression, Gatsby, Highlight, Imparable, Rapture R, Reuben SF, Richmond HL, Saracen, Sir Wanabi, Vinca, Wamberto, Worthy Opponent, Rashka, Romi Z, Valiant SF, Versache and Eldwych Eclipse

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

2004 Testing                 This double DVD set contains the entire 2004 Federation of North American Sport Horse Registries Stallion Testing, including the 100 day test stallions, the 30 day test stallions and the pony stallions.  Be one of the first to see the hot new stallions approved in 2004 by the warmblood registries in the United States.  Footage includes EVERY stallion in EVERY phase of the testing, including free jumping, dressage, show jumping and cross country.  Watch as these 27 young stallions complete their testing with their regular training riders as well famous guest riders George Williams, Oliver Luze, Susan Dutta, Mike Dennahy and Greg Mangan.  It's the next best thing to being there. Stallions include:  Addison, Arts Aero, Caleb, Conrad I, Devon Heir, Donnerkonig, Donnersohn, Donnerstein, Drachen Herz, Galeno, Tyme, Iconicus, Isaiah, Landchampion, Palladio, Sea Accounts, Warcloud, Waterford, Weltanzer, Where's Waldo RH, Cathalido, Fal Turro, Masterpiece, Rivano, Rubicon Z, Ubilee, Art I Decked Out, FS Daily Hero.  Approximately 4 hours of video footage.

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

 

2002 Testing               The first of the stallion testings available on video.  Watch as warmblood stallions complete the final three days of their mandatory 100 day stallion testing.  Included are the highlights of the free-jumping, dressage, show jumping, and cross country.  Stallions in this testing were Cacique, Caruso, Deutchmark, DiVinci, Le Cavalier, Lotus T, Nassau, Oswald, Patrick, Raymeister, Rock USA, Rolling Stone, Spectrum, Staccatto, and ponies Forrest Flame and Ghandi

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

Here's an even MORE special offer:

Get ALL THREE Testing Videos
for only $80!

 

Just leave it to us!

 

Contact us for information.

 

Website Designed & Maintained by Mane Events
Copyright 2002 - 2007. All rights reserved.
Contact Webmaster

 

 

 

 

 

 

 

 

 

 

Special Offer!
Order your copy of Mane Events' video of the
100 Day Warmblood Stallion Testings
Now only $30 each!

2007 Testing           You are there! This double DVD set contains the entire final three days of the 2007 100 day stallion testing. Be one of the first to see the hot new stallions approved in 2007 by the warmblood registries in the United States. Footage includes EVERY stallion in EVERY phase of the testing, including free jumping, dressage, show jumping and cross country. Be one of the first to see the hot new stallions approved in 2007 by the warmblood registries in the United States. Watch as these twenty-one stallions are ridden and scored by dressage guest riders Jessica Jo Tate, Fred Weber and Veronica Stock and show jumping guest riders Rudy Leone and Mike Patrik Leichle. Feel the thrills as the stallions perform in free-jumping and on the cross country course.

Stallions in the testing were Amadeus, Bravo, Confetti, Fielding, Furst Impression, Gatsby, Highlight, Imparable, Rapture R, Reuben SF, Richmond HL, Saracen, Sir Wanabi, Vinca, Wamberto, Worthy Opponent, Rashka, Romi Z, Valiant SF, Versache and Eldwych Eclipse

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

2004 Testing                 This double DVD set contains the entire 2004 Federation of North American Sport Horse Registries Stallion Testing, including the 100 day test stallions, the 30 day test stallions and the pony stallions.  Be one of the first to see the hot new stallions approved in 2004 by the warmblood registries in the United States.  Footage includes EVERY stallion in EVERY phase of the testing, including free jumping, dressage, show jumping and cross country.  Watch as these 27 young stallions complete their testing with their regular training riders as well famous guest riders George Williams, Oliver Luze, Susan Dutta, Mike Dennahy and Greg Mangan.  It's the next best thing to being there. Stallions include:  Addison, Arts Aero, Caleb, Conrad I, Devon Heir, Donnerkonig, Donnersohn, Donnerstein, Drachen Herz, Galeno, Tyme, Iconicus, Isaiah, Landchampion, Palladio, Sea Accounts, Warcloud, Waterford, Weltanzer, Where's Waldo RH, Cathalido, Fal Turro, Masterpiece, Rivano, Rubicon Z, Ubilee, Art I Decked Out, FS Daily Hero.  Approximately 4 hours of video footage.

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

 

2002 Testing               The first of the stallion testings available on video.  Watch as warmblood stallions complete the final three days of their mandatory 100 day stallion testing.  Included are the highlights of the free-jumping, dressage, show jumping, and cross country.  Stallions in this testing were Cacique, Caruso, Deutchmark, DiVinci, Le Cavalier, Lotus T, Nassau, Oswald, Patrick, Raymeister, Rock USA, Rolling Stone, Spectrum, Staccatto, and ponies Forrest Flame and Ghandi

$55 (now only $30) US plus shipping
Texas residents add 6¼% sales tax ($3.44)

 

Here's an even MORE special offer:

Get ALL THREE Testing Videos
for only $80!

 

Just leave it to us!

 

Contact us for information.

 

Website Designed & Maintained by Mane Events
Copyright 2002 - 2007. All rights reserved.
Contact Webmaster